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Our Values

Our organisation reflects our corporate values in all the markets where we operate:

  • Dynamism: We take the initiative, with the agility to pinpoint and maximise business opportunities ahead of the competition, and the flexibility to adapt to changes in the market.
  • Strength: Our strong balance sheet and prudent approach to risk management ensure our capacity for growth and the generation long-term value for our shareholders.
  • Leadership: Our mission is leadership in all the markets where we operate. Our highly-qualified staff focuses on customer service and achieving results.
  • Innovation: We are constantly looking for products and services that cover the changing needs of our clientele, and which allow us to obtain higher returns than those of the competition.
  • Retail focus and quality service: The client is the main focus of our strategy. We aim to continue increasing their satisfaction and involvement with enhanced customer service and a wide range of financial products and services.
  • Professional ethics and sustainability: In addition to strict compliance with laws, codes of conduct, and internal regulations, all Santander employees work with the utmost transparency and honesty, integrating the Bank’s commitment to economic, social, and environmental progress into their daily functions.

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